GPT-5 Finds Footing in Enterprise Market

Key Takeaways

• Since launch, GPT-5 adoption has already doubled coding and agent-related work. It also pushed reasoning tasks up by more than 8-fold.

• OpenAI is confident that enterprise adoption will drive its long-term growth.

• Companies like GitHub Copilot, JetBrains, Cursor, Qodo, and Vercel started embedding GPT-5 into certain workflows and public previews.

• The company, under COO Brad Lightcap, built a 500-person enterprise sales team with the mission to strengthen its corporate push beyond the Azure Channel of Microsoft.

• OpenAI is on track to spend $8 billion this year on growth and infrastructure, while also exploring a secondary stock sale, which could give it a value of about $500 billion.

The launch of GPT-5 was received with mixed reactions, with many users complaining it felt clunkier than the previous model, GPT-4, prompting the company to reinstate the latter for paying subscribers.

However, CEO Sam Altman revealed that the not-so-good reception may not matter much, because, after all, GPT-5 wasn’t designed as a consumer product, BUT as an enterprise one.

Startups like Cursor, Factory, and Vercel started embedding the chatbot into workflows, products, tools, and/or public previews - and pointed out that the GPT model gives improved output on complex tasks and better reasoning, while being more affordable versus rival systems.

It is, in fact, “the smartest coding model we’ve ever tried,” according to Cursor CEO Michael Truell.

Box CEO Aaron Levie told CNBC that the chatbot is a “breakthrough” for its ability to parse long contracts and strategic planning documents, and said it (GPT-5) performs with an unmatched level of reasoning versus prior systems.

“GPT-5 has performed unbelievably well — certainly OpenAI’s best model — and in many of our tests it’s the best available,” Levie added.

OpenAI is also offering GPT-5 at a fraction of the cost of using the top-tier models of Anthropic.

Matan Grinberg, Factory CEO, noted that the more affordable prices allow users to freely experiment, eventually increasing adoption.

OpenAI, under COO Brad Lightcap, has built a 500-person enterprise sales team, operating independently of Microsoft. GPT customers can access the chatbots through Microsoft Azure or OpenAI, which controls the product experience and the API.

However, these models are expensive to run, with OpenAI expecting to spend $8 billion in 2025.

A turning point?

So, despite the bumpy consumer launch, the latest GPT model is gaining momentum, where it matters most for OpenAI - with a surge of usage across enterprise applications, specifically in areas like coding, planning, and agent orchestration, among other reasoning-heavy workloads.

Stay tuned for the latest in the world of artificial intelligence!