How to Build an Interactive Sales Coach with Puppetry’s Streaming Avatar

How to Build an Interactive Sales Coach with Puppetry’s Streaming Avatar

Sarah Reyes
by Sarah Reyes

Puppetry’s streaming avatar videos can help boost the productivity of your business with well-designed and created interactive sales coaches.

These avatar videos can help increase your sales and engage salespeople with appealing content.

You can use Puppetry to improve your sales force's competencies through videos that blend information and entertainment. 

Our streaming avatar sales coaches can also deliver a personalized user experience for better information retention.

In today’s post, I’ll show you how to build an interactive sales coach using Puppetry’s streaming avatar to harness AI's power in your sales coaching videos.

What Is A Sales Coach?

Most confuse sales coaches with trainers.

After all, both focus on increasing a sales team’s competencies.

That’s farther from the truth.

So, what is sales coaching, and how does it differ from sales training?

Sales trainers equip representatives with the fundamental knowledge and skills to convert a lead into a sale.

For example, sales reps can receive a crash course on sales pitching, cold calling, handling objections, and sales negotiations.

Meanwhile, sales coaches offer one-on-one guidance and collaboration with individual sales reps or account executives.

The plan is highly individualized.

It requires a sales leader and representative to meet and develop a comprehensive sales development plan and consider the sales representative’s objectives, strengths, and weaknesses.

Hence, we consider sales training as having a general scope.

A sale coaching is more personnel-specific.

More importantly, coaching is highly interactive – there’s an active exchange between the coach and the learner.

Although sales training also involves interactions, not all trainees might actively engage with the trainer.

Does My Business Need an Interactive Sales Coach?

Do I need an interactive sales coach? Many beginner business owners ask this, especially if they already have a sales training program.

Our resounding answer is YES.

As mentioned, sales training focuses on the skills and knowledge necessary to achieve your business’s sales objectives.

It’s a generalized approach to ensure every sales executive has identical competencies.

Unfortunately, some are born to sell, while others learn.

Still, a few might require a nudge in the right direction.

A sale coaching addresses this issue by considering each salesperson’s competencies, strengths, weaknesses, and personal goals.

The program makes seasoned salespeople more effective while developing the sales competencies of those lagging.

And get this!

Did you know you can increase your sales closing rates by 28%? Sales coaching improves a sales executive’s skills, harnessing individual talents to benefit the whole business.

Additionally, sales coaching empowers salespeople to establish a relationship between the company’s success and personal development objectives. They see a clearer future (a well-defined career path), motivating them further and deriving greater work satisfaction.

And you know what else?

A highly satisfied employee will want to stay with your company longer. That minimizes the cost of hiring new employees.

Why Should I Use Puppetry?

Sales coaching should be essential to your business's sales training strategy.

Unfortunately, meeting individual sales agents for a one-on-one coaching session isn’t efficient.

You have other responsibilities (i.e., running your organization), or the sales leader might have scheduling conflicts with the sales team.

Moreover, salespeople prefer selling to earn more than listening to coaching sessions.

Puppetry is to the rescue!

This platform uses the latest AI generative technology to create ultra-realistic streaming avatars serving as your business’s interactive sales coach.

You get many options and customizations, including a script generator to fast-track your sales coaching spiels.

Although a relative newcomer to AI-generated images and videos, Puppetry is making giant waves among content creators.

Over 70 thousand video producers use the platform to churn out more than 200,000 cinematic, educational, and entertaining videos.

And we have yet to talk about the over one million images generated.

How to Build an Interactive Sales Coach Using Puppetry’s Streaming Avatar

build interactive sales coach with AI

Creating a digital spokesperson or interactive sales coach streaming avatar on Puppetry is like constructing a meaningful sentence.

You type (or dictate) a script for AI to convert into a stunning avatar, add a voice from Puppetry’s collection (or upload your own), and the platform animates the avatar. You now have a sales coach your sales team can interact with.

Let’s learn how to create an interactive sales coach using Puppetry.

1. Identify sales coaching objectives and metrics.

All learning activities require objectives or goals.

What does the sales coaching hope to accomplish? We must reiterate that coaching considers individual needs based on their personal sales development aims, strengths, and weaknesses.

Creating a personalized sales coaching program is easier with a small sales force. Building one for a 100-strong sales team might stretch your resources too far.

You could group salespeople according to their coaching needs and develop specific objectives for each group.

For example, suppose one in four sales executives needs help closing sales. You could develop and strengthen their sales closing competencies.

It’s the same with other sales components, including negotiations and handling objections.

Ensuring an effective sales coaching program starts with a clear objective, including measurable outcomes.

You will evaluate metrics to determine whether the coaching is successful or not.

Setting up the parameters initially should give you something to track and assess the sales coachee’s progress.

2. Pick an interactive content type.

Sales leaders or coaches have aces up their sleeves they can whip out to accomplish objectives.

Interactive sales content varies from business to business, highlighting the unique needs of individual sales force members.

Although interactive sales content can number in the hundreds, the following are quite common.

Sales simulations

Simulations are part and parcel of effective sales training.

After all, you will want your sales team to have all the tools necessary to land a sale.

Unfortunately, selling a product or service to real people can be intimidating for first-timers. You can eliminate or reduce the jitters by simulating a real-life selling scenario.

Turn your Puppetry streaming avatar into a virtual customer.

You could create realistic sales situations where agents can apply their convincing powers, selling skills, decision-making, and objection-handling capabilities.

Product demos

Sales personnel are knowledgeable of their products.

They can demonstrate how an item operates and highlight its unique features.

Salespeople know how to convert technical language into everyday words to help potential buyers better understand the product.

Unfortunately, not everyone has excellent product demonstration skills. Training can teach them the basics while coaching fine-tunes the competencies.

An interactive product demo allows salespeople to try demonstrating an item to a virtual customer. They will learn how to present the product’s value and increase the chances of a sale.

Sales Presentations

Presentations are a mainstay in sales training programs.

They develop salespeople’s presentation skills, highlighting a product’s features and benefits and underscoring its value to customers.

Puppetry’s streaming avatar can deliver a sales presentation example and follow it with several tips for enhancing or improving one’s sales presentation skills.

eLearning modules

Salespeople are super busy. They prepare sales plans, make client calls, follow up leads, present and demonstrate an item, and complete sales reports.

Time is always insufficient. Although you could schedule coaching with them, there's a good chance their minds would be on generating sales.

eLearning modules allow the salesforce to stay up-to-date with the latest product offerings without sacrificing time for selling.

They can read and learn the materials in their free time (on the bus, at the park, or during a coffee break).

Quizzes and polls

Do you want to know how much information your sales force knows about your products and services?

How about their understanding of a particular topic?

Giving them fun yet evaluative activities should help measure the sales team’s knowledge or understanding.

Meanwhile, polls are perfect for appreciating your sales team’s opinions, experiences, and preferences.

You can create an interactive sales poll to understand the sales force’s inclinations and use the information to develop more engaging sales coaching activities.

Games and sales contests

Although polls show you value your sales team’s viewpoints and inclinations, they don’t get an incentive.

That’s the same with quizzes.

It's not enough to gauge what they know. You should also reward them for learning and understanding as much about your products and services as possible.

Games and sales contests can boost competitiveness and motivation.

Games are fun, while sales contests can motivate sales agents to do more.

Your Puppetry streaming avatar could display new leads, sales, and overall revenues on a progress chart. A leaderboard can help sales teams keep track of their current positions, while a hefty reward at the top should keep everyone reaching for it.

3. Create interactive content.

Objectives, check. Metrics, a-ok. Interactive content type, done. You’re ready for the next step – creating the interactive content itself.

The content must address the objectives and fit the content type.

For example, quizzes are excellent content for coaching programs that assess and evaluate the sales team's knowledge.

If you’re after product proficiency, demos, simulations, and sales presentations are great choices.

Write the script for the interactive content. If you find this task challenging to initiate, Puppetry’s ChatGPT integration can help.

You can “ask” ChatGPT to create a script for interactive content. Be specific about your objectives and add as many details as possible.

Consider the structure, including the questions to ask, choices to give, and actions you expect from your sales team.

Add rewards or feedback to improve learner acceptance.

Read the AI-generated interactive content script and polish it.

You should test the content for clarity, engagement, and accuracy.

Present it to the management team or peers and analyze the content collaboratively. Improve it before using it in Puppetry.

4. Develop your avatar.

You’re ready to create a streaming interactive sales coach avatar with Puppetry.

Thankfully, the platform guarantees effortless avatar creation; even a five-year-old can make one.

Log into Puppetry and head into Studio. You have two options: Image and Puppet generator.

Both methods are perfect for producing the sales coach avatar from scratch. You only need to be as descriptive in your script or prompt to enable AI to create the best avatar.

As for the Puppet option, you can choose the avatar’s gender, ethnicity (or origin), fashion style, skin, lipstick, hair, and eye colors. You can also cartoonify the image to make your sales coaching activities more fun.

5. Use Puppetry’s other features.

Your streaming avatar is almost ready. Now, you must animate it to mimic a real-life sales coach talking to, motivating, and engaging the sales team.

Click Puppetry’s Animator and choose the avatar you created in Step 4.

Alternatively, you could ditch the previous step and head to this one straight away. You could drag and drop or upload a portrait from your company files that will become your sales coach avatar.

Copy the sales coaching content script in Step 3 and paste it on Puppetry’s “What do you want the face to say?” field.

Alternatively, you can upload an audio file. This technique is perfect for companies that use real people’s voiceovers. You can pick a male or female voice to complement your avatar’s real-life presentation capabilities.

6. Finalize and publish the interactive sales coach.

Evaluate your Puppetry-generated interactive sales coach and determine whether it achieves the objectives.

Is the message clear? Will your sales team have fun with it? Have your peers evaluate the streaming avatar.

You could also ask several sales agents to try the program. Ask for their feedback and tweak your streaming avatar or interactive sales coaching content.

Publish the interactive sales coach on your company website. And if each employee has a business email, you could send a link to the virtual sales coach so sales personnel can access it at their convenience.


Is Puppetry easy to use when creating streaming avatars for an interactive sales coach?

Yes, ease of use is one of Puppetry’s best-selling points.

You can have a streaming avatar in a few steps and within seconds. Only the preparatory steps outside the platform can be daunting.

Can streaming avatars replace real sales coaches?

No, they can’t.

These interactive virtual sales coaches are complementary, and support tools real-life sales leaders and coaches can use to help sales teams grow.

They complement human interactions by ensuring convenient access while guaranteeing a more entertaining way of developing and strengthening sales competencies.

Types of Interactive Sales Content

Here’s an infographic we’ve designed using Canva. Use it for reference in creating interactive content for your sales force using Puppetry’s Streaming Avatars.


A streaming avatar working as an interactive sales coach is a cost-effective (and entertaining) solution to build and reinforce a sales force’s competencies.

With a tailored coaching program, salespeople can generate more sales, derive more satisfaction, and stay more motivated. Puppetry is really helpful in this endeavor.

Try it today!