HeyGen vs. Puppetry

HeyGen vs. Puppetry

Sarah Reyes
by Sarah Reyes

We test two AI-driven content generators – HeyGen and Puppetry - to determine which brand is more suitable for you.

So, join us, and together, let’s explore and learn more about them in today’s post - HeyGen vs. Puppetry.

Spoiler alert! One’s perfect for newbies, while the other is ideal for seasoned visual storytellers. Let’s meet the contenders.

Overview of HeyGen and Puppetry AI-Driven Content Generators

Pitting a company against another is a challenging feat. We must recognize and appreciate their roots to comprehend their vision for customers. A briefer about these two AI video generator brands should clear the way to a deeper understanding.



Wayne Liang and Joshua Xu envisioned a productive business world through artificial intelligence.

The duo wanted a platform empowering companies to create, develop, and publish spokesperson marketing videos.

In 2020, Liang and Xu founded Surreal before renaming it Movio and, finally, HeyGen.

The platform leverages AI-generated voices and characters to help businesses and personalities deliver compelling ads, entertaining and informative video blogs, and engaging live streams.

Although HeyGen is of Chinese origin, its headquarters is now in Los Angeles, California.

They started with video translation for YouTubers before expanding to a wealth of creative suites that empower virtually anyone to transform ordinary clips into compelling and stunning works of art.

Today, HeyGen is a favorite of AI technology professionals and enthusiasts, including vloggers, marketers, advertisers, and folks in the learning & development industry.

The platform enjoys over 15,000 5-star consumer reviews, underscoring its value in the AI tech-crazed world.



Saravana Rathinam values the face as the human mind’s mirror, reflecting innermost thoughts and the heart’s desires without uttering a single word.

Faces tell adventures, experiences, emotional connections, and life stories.

Rathinam wants AI to capture precious facial expressions conveying a multitude of emotions. Puppetry envisions a highly connected world where people grow closer to each other through facial expressions.

Content creators can rely on AI’s transformative capabilities to convert any portrait into a socially connecting AI avatar, talking puppet, and video.

Puppetry is a relatively new outfit with headquarters in California.

It aims to deliver a comprehensive AI-powered creative suite for content creators, educators, social media personalities, marketers, technology professionals, and virtually anyone who wants to transform ordinary images and clips into stunning and immersive content.

HeyGen Key Features

HeyGen has been surprising the AI-crazed world for years. But what features do users find stellar on this platform? Let’s find out.

AI-powered video creation

HeyGen’s AI technologies are nothing short of stellar.

Imagine Elon Musk delivering a speech in French, Emma Chamberlin ranting in Italian, or Casey Neistat conveying thoughts in Hindi.

HeyGen’s natural language processing is flawless, allowing A-listers and YouTube vlogging sensations to spew words outside their natural tongues.

HeyGen Key Features

The platform’s video translation is second to none. For example, Jon Finger uploaded his video to HeyGen, and the latter’s AI technology transformed Finger’s words into lip-synched German.

The result? Nearly seven million views on X (formerly Twitter) and still counting.

Personalized voiceovers

This platform offers over 300 voices while empowering users to customize them to suit their video requirements.

Taking Finger’s example, HeyGen leveraged Eleven Labs’ ingenious voice cloning software to produce a video that looks like Finger is fluent in German.

Adding professionally curated voiceovers is essential to high-quality videos. You could pick a James Earl Jones-like Darth Vader-ish tone or Morgan Freeman’s soothing voice.

And if you want a quacky sound, Donald Duck should be right on the alley.

ai voice

Multi-language support

HeyGen supports hundreds of dialects across 40-plus languages. You can pick accents, too.

Alternatively, you can record your voice in your native tongue and upload the file to the system. HeyGen does the rest.

French, Latin, Mexican, Chinese, Korean, Hindi, Arabic, Swahili, and other languages are available.

That translates to a more expansive audience. You could create a single video and translate it to different languages, allowing viewers to enjoy your content regardless of their linguistic inclinations.

heygen translation

Pre-built  templates

Like voiceovers and language collection, HeyGen’s video template curation is extensive.

Over 300 templates are available for users, empowering them to create videos at a fraction of the time required to complete a traditional video.

Templates are pre-designed frameworks that allow content creators to produce engaging videos faster than traditional methods.

It’s cost-effective, too. Video producers never worry about expensive video production and editing software or invest in costly services.

The great news about HeyGen’s templates is they have excellent personalization. Choosing one from over 300 options is only the first step.

Users can tweak their chosen video template to suit their needs.

Customizable AI avatars

Making avatars and digital characters is fun. Interestingly, HeyGen’s customizable avatars lead the way. Over 120 avatars are available on the platform.

Pick one and personalize it to suit your video needs. Turn them into digital anchor persons, virtual instructors, and customer service avatars. These character representations make excellent tools for conveying messages in videos.

Integrate these avatars with HeyGen’s impressive language support, voiceover collection, and state-of-the-art AI video processing, and you can have the most fun and compelling videos for your educational and marketing strategies.

heygen avatars

Key Puppetry Features

Puppetry continues to rise amidst a competitive industry. With nearly 225,000 videos and over half a million puppets created by 75,000+ video makers, Puppetry has several aces up its sleeve.

AI-powered image and video production

puppetry ais

Puppetry uses AI co-pilot to generate whimsical, entertaining, or professional-looking images and puppets.

Users can produce high-quality images using carefully constructed prompts. It empowers anyone to develop any image without costly gear, only a vivid imagination.

The platform also integrates ChatGPT into its content creation and development capabilities. It can create exciting narratives and scripts to add to any video.

Audiences will love the stories animated puppets and talking portraits will convey, even though the script is AI-generated.

Puppetry features dynamic video creation, autopilot image generation, and advanced editing capabilities.

Users can customize image ratios and exert more refined control over content. It also has video-to-video capability and more!

The platform is conducting ongoing research & development for future features to benefit its users worldwide. Learn more about its roadmap here.

User-friendly interface

This feature might seem small, but many users attest to the platform’s simplicity. The pages are easy to navigate with well-placed and highly visible action buttons.

Creating images and videos is a cinch; even kids can produce their own. Puppetry recognizes ease of operation as crucial to the platform’s performance. It ensures everyone who uses it will have fun.

puppetry ui

Multi-language support

Currently, Puppetry only supports English, Japanese, French, and Arabic. It’s not as extensive as HeyGen, but its language-based architecture should be enough to make content available and accessible to a broader audience.

Voiceover and avatar collection

Puppetry has over 30 AI voices that users can integrate into their videos. Its avatar collection also runs in the hundreds. These resources are enough to make fascinating talking heads, avatars, and videos.

puppet voices

Cartooning capabilities

Puppetry’s unique advantage over HeyGen is its cartoonifying effects. The platform uses AI to convert ordinary portraits into whimsical cartoons worth posting on social media.

puppetry cartoons

Pricing Comparison: HeyGen vs. Puppetry

Price is always a consideration for everything. You will be glad to know that HeyGen and Puppetry have free versions. It should be an excellent start for aspiring content creators. Seasoned marketers and businesses should consider paid versions of either brand.

HeyGen Pricing

heygen pricing

How much does HeyGen cost? HeyGen offers four plans: Free, Creator, Team, and Enterprise.

The Free version is perfect for beginners who might need more money for a full suite or are trying out AI-generated videos for the first time. They will receive 70+ AI avatars and over 300 AI voices. This HeyGen platform is not for commercial use.

On the other hand, HeyGen Creator guarantees unlimited access to HeyGen’s AI resources. Video processing is also faster; users can access premium-quality AI voices and auto-captions. The Creator is available for only $24 monthly.

Teams of content creators will want to pay $120 monthly to leverage HeyGen’s Creator functionalities.

Moreover, they will have even quicker video processing, 4K video resolution, team collaboration, and a brand kit. Teams will love setting up their brand with this plan.

Companies should pick the Enterprise Edition, which HeyGen encourages clients to coordinate with them for a more reasonable price.

Clients get unlimited credits and videos, including customized solutions, studio avatars, API access, an account manager, and SAML/SSO security.

Puppetry Pricing

puppetry prices

Like HeyGen, Puppetry offers users tiered plans to accommodate their budgetary limitations. Instead of having four plans, Puppetry only has three to keep things simple.

Puppetry’s personal use-only free plan empowers anyone to create stunning talking puppets they can post on social media.

Users can create videos from text. They can also produce up to two daily videos on Puppetry and five on Canva.

Sole proprietorship businesses can subscribe to Puppetry’s Solopreneur Plan for only $19.99 monthly.

The perks are astounding. Users can access ChatGPT from the platform to generate content and AI Co-Pilot to create puppets.

They can also produce unlimited puppets, cartoons, and videos. Text-to-video creation can accommodate up to 3,600 characters.

Small and medium-sized businesses can pick the Commercial Plan for $39.99 monthly. The features are identical to the Solopreneur package.

Everything boils down to the business classification: sole proprietorship or limited partnership and other business ownership types.

HeyGen Use Cases

HeyGen Use Cases

HeyGen’s robust AI video generator empowers anyone to create fascinating videos for various purposes. Here are some common HeyGen use cases potential users might want to know.

Content creation

Creating high-quality video content is a cinch with HeyGen. Content creators can leverage the platform’s impressive video translation features, extensive language and voiceover support, and impeccable AI video processing capabilities.

Audience-engaging video blogs and informative product videos are a guarantee.

Learning & development

HeyGen’s industry-leading AI technology makes it an excellent tool for trainers, teachers, instructors, consultants, advisers, and anyone with knowledge to share.

Educators could create visually appealing and information-rich content to facilitate more effective learning while ensuring learners have fun.


Selling to a Hindu-speaking crowd differs from promoting products in a Japanese market.

HeyGen’s impressive multilingual platform lets marketers reach more audiences across regional and international boundaries.

Marketing professionals and advertisers can have a single video conveying one message in different languages.

Video localization

As mentioned, HeyGen’s language support is impressive. It translates to better localization.

For example, creating a video with a Hindi voiceover will only cater to viewers in India, Nepal, Pakistan, and some sub-populations in the US, Singapore, South Africa, and New Zealand.

It’s the same thing with other languages. Content creators can localize their videos to cater to specific populations.

Puppetry Use Cases

The following are the cases of Puppetry being used in real-world applications.

Social media

Imagine a talking cat, dog, or bird. How about a baby that delivers Lincoln’s Gettysburg Address better than a college student or a lion’s face reciting a Japanese Haiku? Imagine a cartoonified self-portrait or scenery like a street artist draws it.

These creations are possible with Puppetry’s cartoonify and puppet generator. They make excellent additions to social media posts, allowing users to entertain and engage followers and other social media users.

That opens many doors to interactions, empowering social media users to grow their followers and strengthen their influence.


Like HeyGen, Puppetry’s videos and images are excellent tools for teachers and instructors.

For example, cartoonifying an image or making a cartoon character talk can be fun and engaging for your young learners. They will process learning information better and retain them longer.


Online or digital marketers can amplify promotional messages using Puppetry’s generated videos and images.

After all, pictures speak more than words. If they craft a compelling story, marketers can increase the chances of converting online users into revenue-generating customers.

Similarities between HeyGen and Puppetry

HeyGen and Puppetry are ingenious tools for AI agents, content creators, marketers, brands, social media users, and learning & development specialists. Although they have differences, they also share two things.

AI-powered video generation technologies

Two in five individuals use voice search and other AI functions at least once daily.

Meanwhile, over a third of businesses worldwide use AI, with about 21 in 50 companies in exploratory phases.

These numbers underscore AI’s growth in such a short time, overshadowing other technological innovations.

Puppetry and HeyGen leverage AI advances, including natural language processing, machine learning, and related technologies.

AI is front and center of these platforms’ video creation capabilities, empowering ordinary individuals to make stunning video clips and entertaining content like the pros but without technical skills and expensive equipment and programs.

Use cases

HeyGen and Puppetry’s video production capabilities make them practical tools in almost every facet of daily life.

People can create videos to post on social media channels or attach them as links to email marketing campaigns.

Learners will appreciate HeyGen and Puppetry-generated videos for their entertainment and educational values.

Teachers and instructors can gauge students’ progress and help strugglers cope with lessons. AI’s intuitive architecture makes it a credible learning assistant.

Differences between HeyGen and Puppetry

heygen vs puppetry

While HeyGen and Puppetry are excellent video production platforms, both rely on AI and have differences. Let’s look at these variations to appreciate where each platform stands.

Video Focus

HeyGen’s robust video processing and production capabilities make it suitable for marketing and learning & development initiatives.

Its pricing strategy also suggests a broader scope, catering to hobbyists, freelancers, content creator teams, and enterprises.

On the other hand, Puppetry excels in social media postings and engagements.

The cartoonify and puppet animation features are excellent resources for social media users to increase their follower base. It’s effective in building a positive social media reputation and influence.

That’s not all!

Our easy-to-use platform makes it useful for many user types, including game artists, video content creators, educators, and marketers – no matter their skill level.

It offers video creation tools to create AI puppets, talking videos, and compelling scripts with AI.

Nevertheless, even those without video editing experience can rely on our toolset to create informative and engaging videos with AI.

Video Production Resources

HeyGen has the upper hand regarding video production resources for its 40+ languages and 300+ voiceovers. On the other hand, Puppetry currently supports up to four languages and has over 30 voiceovers.

Puppetry’s video and image resources might be fewer than HeyGen, but they facilitate more convenient video generation.

Cartoonifying images

Puppetry’s edge over HeyGen is its cartoonify functionality. Users can turn any image into a whimsical or artistic drawing or sketch. It’s the perfect content for social media posts that aim to entertain audiences.

Cartoonifying ordinary pictures is not exclusive to Puppetry.

However, combining this feature with the platform’s image, animation, video, and puppet generation capabilities makes Puppetry an excellent choice for social media and other purposes, such as learning and development, marketing, and game creation.

Video Processing Speed

Both platforms process videos fast, although some factors may affect it. For example, when servers are busy, video processing may take longer in Puppetry.

For HeyGen, we’re unsure of how long it takes, but reports suggest it is fast, too.


Both platforms have free versions for personal use. However, reviewing their paid plans reveals that Puppetry has a slight edge over HeyGen.

HeyGen’s cheapest plan (Creator) costs $24 monthly, while Puppetry’s Solopreneur package is only $19.99.

HeyGen’s Team and Enterprise packages can set users back by at least $120 or three times Puppetry’s Commercial plan price.

Summary of HeyGen and Puppetry Pros and Cons

The following table summarizes both platforms’ strengths and weaknesses to give you a bird’s eye view of where HeyGen and Puppetry stand.

heygen vs puppetry

I’m new to video production. Which program should I pick?

We recommend Puppetry for beginners. Its video and avatar collection won’t give you a headache, and its AI technology is efficient enough to deliver high-quality videos for different purposes. Moreover, its Solopreneur package is gentle on the wallet.

Final Thoughts

Choosing between HeyGen and Puppetry depends on user preferences.

Puppetry is perfect for beginners and budget-conscious content creators. It is also easier to use for its simple interface.

HeyGen may be more suitable for individuals, groups, and enterprises seeking to leverage videos’ unparalleled advantages over conventional text-based online content.

Both are fun to use, too. You can pick either, although our recommendation is to try both.