8 Types of Videos AI Talking Heads Can Help Small Businesses Create (Fast!)

Did you know that almost all US businesses are small businesses? Yes, according to the US Small Business Administration, 99% of businesses qualify as small businesses, a privately owned and operated company with fewer than 500 employees.

Small businesses have local operations, providing niche/specialized products and services for the community.

They significantly contribute to the economy's stability, a business trend that remains relevant today.

If you own a small business, you understand the importance of getting noticed to remain competitive.

One way to do that is through video marketing. Indeed, videos remain one of the most powerful tools for a small business.

However, do you still have the time to shoot, edit, and appear on camera between juggling customer service, marketing, and operations?

Thankfully, small businesses can use AI talking head generators like Puppetry!

Using this tool, you can create polished and professional-quality videos in minutes!

The best part? You don’t need to hire actors, appear on camera, or spend a considerable budget.

All you need? Write your script or let AI scriptwriter ChatGPT do it for you! Select an AI avatar, generate audio, and finally generate a video.

Check out the following for the eight types of videos AI talking heads can help you create, at scale, affordably, and quickly.

8 Video Types AI Talking Heads Can Help Small Businesses Create

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AI avatars can help you create the following videos.

1. Product Explainers

Studies have shown that explainer videos can hold a viewer’s attention for 70% of the video’s total length, improving brand awareness and boosting your online presence.

They excel at simplifying complex or intricate concepts, helping viewers get the core of a message quickly and effectively.

When to use it?

Use explainer videos to introduce a new product or guide users through a software dashboard. Let AI talking heads do it for you.

They can present explainers consistently, without you hiring actors or filming multiple videos.

2. Educational/Thought Leadership Videos

Consider informational content to position yourself as a thought leader in your field.

It can help build your credibility and grow your audience.

Let AI talking heads turn newsletters, blog posts, and social media trends into easy-to-understand video content.

You can also analyze industry trends, share tips, and offer commentary—all without being on camera.

3. Customer Onboarding Videos

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Customer onboarding is crucial in acquisition and retention because it can create a positive customer experience (CX), which refers to all interactions between a business and customers/clients.

It’s simply your customers’ impression of your brand throughout their buyer’s journey.

Excellent onboarding increases customer loyalty and satisfaction. Hence, by doing it right, small businesses can increase customer engagement and reduce churn rates.

Churn rate is the number of subscribers/customers leaving a provider in a given period. It’s the opposite of growth rate, which refers to the total number of new customers/subscribers in a specific timeframe.

Puppetry AI talking heads can help you create a friendly onboarding video to welcome new customers and guide them through the first steps of using your product/service. This can help reduce support tickets and confusion while being an excellent way to deliver a smooth customer experience.

4. Case Studies and Testimonials

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Not all customers are comfortable recording themselves in front of a camera. That’s why many small businesses opt to narrate case studies or customer stories/testimonials with an AI avatar that can help show results and highlight success stories, eventually building trust with potential customers.

5. How-To and Tutorial Content

High-quality video can help promote your products and services, serving as a time-saving and cost-effective marketing tool, especially if you’re running your business solo.

Small businesses using Google advertising spend between $9,000 and $10,000 per month (or $100,000 to $120,000 yearly) on advertising campaigns.

Tutorial videos can reach a wider audience without the high advertising costs. You can share video tutorials on social media and your website for organic traffic and brand visibility.

How-to video content can reduce client frustration and build trust.

You don’t have to spend much time filming it because AI video generators are handy.  You only need to -

1. Write the steps.

2. Turn those steps into a script.

3. Generate a walkthrough video with one of our AI avatars.

That’s it! You can also pair the AI-generated video with a screen recording to create a more engaging and effective informative/educational video.

6. Sales/Promos

Do you need to promote discounts, products, or services? AI avatars can help you with engaging personalized AI videos (not the generic ones).

Use them instead of plain-text email or static graphics. AI talking heads can present perfectly and deliver an effective pitch while maintaining a consistent visual style and voice tailored to your brand.

7. Internal Training Videos

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Who has time to repeat themselves over and over again, especially business owners? That’s why training videos for new employees are a lifesaver.

An AI-generated video can save you time and effort, whether teaching a team member how to use a new system or onboarding a new hire.

Plus, it’s easy to update—there's no need for reshoots—and is ideal for freelancers and remote teams.

8. Social Media Videos

It might give you sleepless nights to answer - “How often should a business post on social media?”

Staying consistent is the KEY.

On Facebook, aim to post one to two times per day to stay present in the minds of your customers/audiences. Do not go beyond this number to avoid overwhelming them.

For other platforms,

• Instagram: Between 3 and 5 times per week

• Google My Business: At least once a week

• Instagram Stories: 2 times daily

• Threads: Between 2 and 3 times daily

• X: Between 2 and 3 times daily

• Pinterest: At least once a week

• TikTok: Between 3 and 5 times per week

• LinkedIn: Between 1 and 2 times per day

Source: Hootsuite

You can stay active without getting exhausted. Use AI talking heads to create engaging short social media videos, ideally for small product demos, quotes, and product updates.

Now, you can stay “ON” and visible consistently and keep your audience engaged.

Final Thoughts

AI avatars for small business videos can save you time and energy. No more juggling sound, lights, performance, and editing.

These AI puppet tools can create an easier video workflow that fits your busy schedule.

Video creation tools like Puppetry AI are consistent, fast, and SCALABLE - even if you’re a one-man team.

Free yourself to do more. Let AI talking head generators automate video creation, so you can focus on how to grow your business.

Try Puppetry today!