Video Email Marketing: Why Personalized Videos Are Important in 2024

Video Email Marketing: Why Personalized Videos Are Important in 2024

Kimberly Claire Albarina
by Kimberly Claire Albarina

Personalized Video Email Marketing

Email marketing is one of the most effective marketing strategies for many businesses.

It’s not that surprising.

Who doesn’t have an email these days? In fact, it’s estimated that there will be around 4.48 billion email users worldwide in 2024.

Whether you’re a business or a marketer, it’s too impossible to ignore the potential revenue you can get from email marketing. If done right, a pure email copy alone would drive tons of revenue and profit.

The main power of emails is the idea that you, the business, can get inside the personal inboxes of your customers.

But wait, this doesn’t permit you to simply hit send, send, send to your customers, and spam them with promotional emails about your business.

They wouldn’t like it.

Think about it this way: you wouldn’t like to receive an email about something you’re not interested in, right?

One of the best strategies in email marketing is personalizing it. It’s not an exaggeration to say that email personalization is the rule of thumb in email marketing.

After all, your email should land in the customer’s personal inbox.

But there’s an extra personalization strategy that you can use that is too much of a trend among email marketers these days: Sending them a personalized video email.

In this article, you’ll learn why having personalized video emails in your email marketing campaign is effective for your business.


Why is Personalized Video Email Marketing Important?

The main trend right now in marketing is videos. Look at the social media platforms nowadays: there are reels, short videos, short-form content, and even live video content that captivate the consumers.

Video email marketing, similarly, has also been proven to be an effective marketing strategy to target customers. In fact, there are also a lot of video marketing trends you need to watch out for, so you can also maximize this new strategy.

It’s easier for businesses to catch and keep the market's attention, potentially making new leads or getting new customers.

Personalized videos are in no way confined to pure promotional intent, as well. There are too many ways and reasons to put videos in your email strategy.

You can also use personalized video emails to nurture your email list, such as keeping them updated about your new products, sharing relevant and valuable information they would like, and many more.

Furthermore, many businesses have started putting videos in the emails they send to their customers.

In other words, competition is getting tougher nowadays as new marketing trends and strategies are consistently emerging.

So, if your competitors are most likely putting personalized videos in their marketing campaign to elevate their business...

Why can't you?

5 Benefits of Personalized Videos in Email Marketing

With that said, here are some of the benefits of putting personalized email videos in your email marketing strategy:

1. Increases engagement

There are too many ways to make your personalized videos even more interesting. You can channel your creativity in your video, making them even more captivating and attention-grabbing to your email list.

An excellent personalized video attached to your emails will likely keep your customers' attention and pique their curiosity.

Remember: More engagement equals more potential leads, which also increases your chances of generating revenue for your business.

2. Increases open rates and click-through rates

Having the word “video” alone in your subject line may increase your open rates by 19%.

People are more likely to become curious, and have the urge to open your email to watch your personalized videos.

Similarly, personalized videos in emails increases click-through rates by up to 65%.

There’s too much difference to make by simply embedding personalized videos in your email marketing strategy compared to pure text emails. After all, you can control how you will push your customers to click your call-to-action.

You can play with body language, voice, and other non-verbal cues to persuade your customers to do your call-to-action message.

3. Creates trust and better relationships with customers

There’s a reason why videos became a trend — and that is because customers can see real people.

Videos have so much potential in marketing these days because you can convey non-verbal cues to your audience, like facial expressions, body language, and even the pitch and tone of your voice.

Hence, having personalized videos in your emails will make it easier for your customers to trust you.

You are also making it easier for your business to build credibility as your customers get to know and be familiar with you.

Having a good, nurturing relationship with people in your email list will significantly boost your business. It will be easier for you to gain leads, drive revenue, and, ultimately, retain your existing customers.

4. Easier to digest information

It’s easy for people to get overwhelmed by huge chunks of text.

When they do, it’s only a matter of time before your customers exit the email you spent so many hours writing.

Worse, they may even put it in the trash or mark it as spam.

That’s certainly something you wouldn’t want to happen.

After all, such reactions would hurt your email marketing data and mean you’d be wasting money.

Recording yourself or a video to send the message to your customers would not only make them feel engaged, but it will also make it easier for them to absorb information.

After all, it’s easier for your audience to watch rather than read a lengthy email paragraph.

Nowadays, you can easily create informational videos as a beginner through AI video generators. There is no need to waste time and energy recording and re-recording your videos to send.

Just type your script, generate an avatar, and you’re good to go!

5. Generates revenue

Of course, generating revenue is one of the best benefits of using personalized videos in your email campaign. Videos make it easier to convert your customers.

Results even show that having personalized video emails in your campaign makes a promising 5x increase in conversion.

See more: 9+ Video marketing tools to boost your results

Final Thoughts

Personalizing your email campaign by embedding videos is only one of the best marketing tactics you can use.  Needless to say, it is still important to plan and map out your email marketing strategy in a way that will meet your business goals.

Remember that proper strategy is still the key to achieving and maximizing the potential of personalized videos in your campaign.